Victors’ trip to Barcelona
After winning a motivational sales campaign made by our friends in JCP Ignite, 70 lucky travelers were sent to Barcelona with us. The sales campaign was based on FC Barcelona's slogan «Mes que un club» («More Than a Club»), a theme we wanted to develop and carry on to the Barcelona program.
We chose to make teamwork and empowerment and tiki-taka the key focus of the trip, and parts of the program included taking the group to a private dinner and award show on the famous grounds of Nou Camp. They also experienced a match played at Nou Camp, a private katamaran trip to Sitges, several unforgettable culinary experiences, and an academic part in the daytime.
Thank you for an extraordinary Barcelona adventure!
Pepsi Max – «Festivalize Bråvalla 2016»
Pepsi Max wanted their targeted group to «festivalize any moment» – for example a coffee date, a conference etc. The point was to create a festival-like atmosphere to an everyday happening.
Strategy and insights
If Pepsi Max wants to challenge people to «festivalize» their everyday live – then Pepsi Max has to festivalize themselves as well.
To create credibility, we needed to integrate a festival symbol that had been iconic through decades. We decided that this symbol should be the «tie dye» pattern. The pattern is easily recognizable for the target group, and it fits the lifestyle and fashion that’s associated with festivals. Tie dye has gone from being a hippies’ trademark to being a fashion statement used by almost everyone – especially women.
Alongside the integration of tie dye, we transformed the Pepsi Max area at Bråvalla into a gigantic festival tent that fit the tie dye concept. The unique tent stood out from the rest of the environment, and was genuinely appreciated and loved by the visitors.
The project engaged more people than previous Pepsi Max areas at Bråvalla had done before , and Pepsi Max’ visibility at the Bråvalla festival was huge.
Project Manager: Elias Polak
Project Coordinator: Josefin Käll
Designer: Thobias Löfqvist